Creative Producer for Wildbytes

New Balance #BeTheException launch campaign using AI to Spot Trendsetters among the passersby.

Wildbytes created custom Artificial Intelligence software, they spotted fashion-forward individuals who challenged industry conventions. In line with the maverick spirit of the new Fresh Foam Cruz Nubuck, the event celebrated and rewarded fearlessly independent fashionistas and encouraged women everywhere to be their own muse.



Exception Spotting for New Balance